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SHOWCASE

The Future of Retail is Virtual:
Sustainable AR Prototyping at Haleon

The Future of Retail is Virtual: 
Sustainable AR Prototyping at Haleon SA

Demonstrated at the Point Innovation Day at Haleon, this solution bridges the gap between digital design and physical reality. By scanning a simple QR code, stakeholders can instantly project and interact with full-scale units in their actual environment.


This "in situ" experience provides an immediate sense of scale and fit, facilitating quicker sign-offs and faster production. By replacing physical prototypes with digital twins, we have created a process that is as sustainable as it is efficient.

Vector

Client: Haleon

Vector (1)

Region: South Africa

Strategic Mapping

Intelligent creative solutions

Captivate Audiences

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