The Future of Retail is Virtual:
Sustainable AR Prototyping at Haleon
The Future of Retail is Virtual: Sustainable AR Prototyping at Haleon SA
Demonstrated at the Point Innovation Day at Haleon, this solution bridges the gap between digital design and physical reality. By scanning a simple QR code, stakeholders can instantly project and interact with full-scale units in their actual environment.
This "in situ" experience provides an immediate sense of scale and fit, facilitating quicker sign-offs and faster production. By replacing physical prototypes with digital twins, we have created a process that is as sustainable as it is efficient.