To evaluate the potential for a new location within a Riyadh mall, we leveraged MAYA and Mobility Metrics to strategically de-risk the expansion. By meticulously comparing footfall trends and mapping premium shopper clusters across the city, we identified exactly where growth would thrive without cannibalizing existing stores. These insights empowered the client to move beyond guesswork, refining their location strategy and uncovering high-potential areas that promised even greater returns.