Turning a Nationwide Celebration into a High-Revenue Event


The Concept in 2022, Makro took its 51st-anniversary branding off the page and into the aisles. By transforming a static key visual into a live, nationwide "Trolley Dash," the brand created a high-stakes experiential event across five flagship stores. With influencers leading the charge, the campaign was designed to trigger digital FOMO and drive physical store visits.

The Execution

• The Experience: Shoppers competed for the ultimate prize - a trolley full of free goods, creating a "spectator sport" atmosphere in-store.
• The Amplification: Influencers hosted the live dashes, bridging the gap between social media buzz and on-the-ground foot traffic.
• The Internal Impact: Beyond the consumer, the high-energy environment served as a powerful morale booster for store staff during a peak retail period.