We designed a South African taste extravaganza like none other, searching the four corners of Mzansi for all the flavours of home that evoked nostalgic memories, centred around our creative platform “Taste The Memories”! A central aspect to the campaign was a flavour finder activation vehicle that travels across SA with our selected host (popular podcast host Chaka Ngubane). Entries were sent through to a digital portal, and finalists showed up in person at each activation to cook off against one another. We also created hundreds of pieces of social and digital content leading up to and post each activation.