Phone:+27 (0)11 884 1038

Email:info@pointgroup.biz

Address:Pinmill Farms Sandton

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Strategic
Mapping

Turning data into decisions that drive growth

In a world of complexity and constant change, data means nothing without direction. Point connects insight, technology, and real-world intelligence to help brands see what other miss - transforming data into smarter marketing decisions that drive growth and efficiency.

Our proprietary datasets and analytics tools reveal how people move, thing and buy - delivering clarity, foresight, and measurable advantages for our clients.

Strategic customer insights

Understanding your audience, anticipate their needs, and act with precision. We decode behaviour, motivation, and marketing triggers to create strategies that convert insight into impact.

Predictive Modelling & Insights

Our models forecast consumer shifts and market trends, empowering brands to make confident, future-ready decisions.

Demographic & Category Intelligence

We uncover who your customers are, how they buy, and why they choose - enabling sharper segmentation and smarter targeting.

Mobility & Movement Insights

Real-time movement and engagement data reveal how people travel, shop, and connect - helping brands optimise retail footprints, route-to-market plans, and brand activations.

Path to Purchase & Journey Mapping

We map every moment that matters — identifying the intersections that influence choice and drive conversion. From awareness to action, we help brands outperform at every stage.

OUR WORK

Art & Illustration

Unilever

Art & Illustration

Black Friday

Gillette ProGlide

Gillette

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Redefining marketing. REDEFINING partnership

From insight to execution, Point empowers brands to market smarter, perform better, and grow sustainably.

Let’s create the future of marketing together.