To spark online conversation and boost sales, Makro turned to a familiar voice—DStv Mzansi Viewers’ Choice winner Bonko Khoza, who started his journey as a Makro voice artist. He launched the #VoiceOfMakro competition, inviting aspiring talents to showcase their best Makro deal promos on social media. This interactive campaign not only engaged a younger, digitally active audience but also amplified brand awareness through community-driven sharing. The result? A surge in online sales by 65%, over 3 million impressions, and nearly 370,000 engagements, proving that when the right voices speak, audiences listen.