Ultra Liquors’ Black Friday 2024 campaign successfully drove sales and attracted customers with unbeatable deals across wines, spirits, and beers. This dynamic, cross-platform campaign spanned digital, print, and in-store promotions, positioning Ultra Liquors as the premier destination for Black Friday bargains.


By utilizing a strategic mix of display ads, TikTok Reels, social media, and broadsheet promotions, we created a sense of urgency and excitement. The core of our success was a "hype and reveal" strategy designed to build anticipation and maximize engagement before the deals hit the shelves. This phased approach ensured that Ultra Liquors remained top of mind, turning digital browsers into in-store shoppers through high-energy content and a clear message of value.