Insight On average, retail outlets contain about 30,000 SKU’s that are supported by nearly 10,000 pieces of marketing material. So, with all this stimulus vying for the shopper’s attention, where do marketer’s start? How can marketers effectively utilise visual merchandising to influence shopper decisions, and to better understand the overall consumer behaviour? We have some answers for you. Shopper Decisions …
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A Quick Recap. From bricks to bytesDigital shopper engagement in the retail environment enables the recognition of a shopper in-store, but also contributes to better understanding of how shopper experience takes place in retail. By making use of digital tools, the following three pointers ensure you make an appropriate choice for your needs: Applications are endless, keep your objectives in …
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Both a marketing and business advantage Did you know, the Value Engineering of Point of Sale Merchandise (POSM) units has both Marketing and Financial benefits to a business? From in-store marketing advantage to serving broader business goals like budget reductions, Value Engineering is a multi-faceted, complex process in POSM development. It requires expertise in materials, local market competencies, available technologies …
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Understanding who is the informal customer The main difference between formal and informal customer interactions is how the relationship is built and maintained. The formal trade market’s interactions are established and grounded on integrity, shopper experience and location convenience. Whilst the informal traders’ interaction is less prescriptive, but relies on a more personalised approach to grow their customer base. Research …
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Leveraging the consumer spend of the grey economy For as long as we can remember, the informal market has been significantly neglected by big-brand marketers due to failure of understanding this market. 0 Percent Recent research by leading agencies has identified that informal trading can make up north of 40% of the economy in some regions, raising a few eyebrows from …
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Insight The Internet of Things is an extension of internet connectivity to physical objects and inanimate things. IoT bridges the gap between the physical world, as we know it, and the digital realm using independently connected technologies. Why? To collect and exchange previously unobtainable data and to enable a new category of services aimed at improving the quality of life …
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Insight On average, retail outlets contain about 30,000 SKU’s that are supported by nearly 10,000 pieces of marketing material. So, with all this stimulus vying for the shopper’s attention, where do marketer’s start? How can marketers effectively utilise visual merchandising to influence shopper decisions, and to better understand the overall consumer behaviour? We have some answers for you. Shopper …
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Sourcing Innovation Alarmingly procurement is still viewed as a financial activity or an administrative process, rather than as an operational strategic activity that ultimately affects the business’s bottom line. This archaic thinking limits the potential of procurement departments, but fortunately, there are new, smarter, procurement trends that are facilitating a change in this backwards perception. Cognitive Procurement Innovation Driven …
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Deciphering Artificial Intelligence (AI) Consumer purchasing power is drastically growing. Luckily advancements in the Financial Technology (FinTech) sector are allowing brands and businesses to reach this growing market of potential consumers. Of course with new technologies, new marketing strategies and a deeper understanding of the buyer personas are needed. Here are our top FinTech trends: Banking the Unbanked Personalization Digital …
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Digital Asset Management (DAM) So what’s this DAM thing that you keep hearing about, and can it really make a difference to your organisation? Here’s what you really need to know about Digital Asset Management (DAM) systems: Secure Centralized 24-Hour Access Cost-Effective Intelligent Evolving Centralized Centralised As a marketer and brand manager, there is the expectation to create, manage and …
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