Future Builders: Celebrating the Strength of Women Who Overcome Adversity and Serve Their Communities

Future Builders: Celebrating the Strength of Women Who Overcome Adversity and Serve Their Communities As Women’s Month kicked off, I found myself reflecting on the incredible and talented women in our global business that stretches across Africa and the Middle East. I have spent countless hours in our boardrooms, community centres, and Teams meetings, listening to the inspiring stories of …

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Fads & Futures: 6th Edition

Decoding Marketing Trends FADS AND FUTURES IN THE SIXTH EDITION   The marketing landscape is a constantly shifting terrain. What’s trending today might be yesterday’s news tomorrow. Point Group’s Sixth Edition of “Fads & Futures” report delves into this dynamic world, analyzing both fleeting fads and enduring future trends. This blog post will highlight some of the key takeaways. The …

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Fads & Futures: September 2024 – A Trend Report From Point

Fads & Futures: September 2024 – A Trend Report From Point   The World is Moving Fast: Decoding the Latest Fads & Futures Staying ahead of the curve in today’s rapidly evolving digital landscape is crucial for any brand. Our latest Fads & Futures report explores the trends shaping the cultural landscape, from the fleeting fads that capture our attention …

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Fads & Futures: Decoding What Matters for Your Brand #3

 Summary The digital landscape is a whirlwind of trends. Some fizzle out quickly, while others reshape our world.  At Point, we believe understanding both is crucial. Fads: Playful Signposts of Cultural ShiftsThink TikTok challenges or the latest slang. Fads are fleeting yet valuable. They reflect broader cultural currents and keep your brand relevant and playful. They offer a chance to connect …

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Fads & Futures: Decoding What Matters for Your Brand #2

The digital landscape is a whirlwind of trends. Some fizzle out quickly, while others reshape our world.  At Point Group, we believe understanding both is crucial.  Fads: Playful Signposts of Cultural Shifts Think TikTok challenges or the latest slang. Fads are fleeting yet valuable. They reflect broader cultural currents and keep your brand relevant and playful. They offer a chance to …

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Point Group Wins Prestigious SABCO Award for Digital Transformation!

We’re thrilled to announce that Point Group has been recognized for its commitment to digital innovation with the South African Business Council (SABCO) Award for Digital Transformation! This prestigious award highlights our dedication to excellence and driving positive change in the marketing procurement industry. Why We Won The SABCO Awards honour organizations that excel across various sectors. This year, they …

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Point to expand footprint into Ethiopia, Qatar, Turkey, and Iraq

Point, a leading provider of global marketing services, has announced their intended expansion of its geographic footprint into four new countries: Ethiopia, Qatar, Turkey, and Iraq. This strategic move underscores Point’s commitment to supporting its clients as they navigate the dynamic and growing markets of Africa and the Middle East. Strategically, these territories are experiencing substantial growth. Point recognises the increasing need from …

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Point Internship Programme Graduates

Celebrating growth & graduations Our internship programme provides a venue for students and recent graduates to further develop their skills. To gain hands-on experience by working on projects linked to their field of study and career goals. The ultimate goal is for them to use their skills in a real-world setting, where the stakes are higher than in the classroom. …

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