South Africa, 31st March 2023 – Point Group, a leading marketing solutions provider across Africa and the Middle East, has announced the appointment of Dermot Latimer as its new CEO, effective from 1st April 2023. Point Group has been on an incredible growth journey over the past few years, expanding its businesses and services beyond print management to create and …
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We are excited to share that Point Group has been awarded Procter & Gamble’s external business partner excellence award for 2022. It really is humbling to have been named one of their global excellence partners from a pool of over 70,000 global external suppliers. The Point Group have been partnering with P&G since 2014 and this latest accolade is a …
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Insight On average, retail outlets contain about 30,000 SKU’s that are supported by nearly 10,000 pieces of marketing material. So, with all this stimulus vying for the shopper’s attention, where do marketer’s start? How can marketers effectively utilise visual merchandising to influence shopper decisions, and to better understand the overall consumer behaviour? We have some answers for you. Shopper Decisions …
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A Quick Recap. From bricks to bytesDigital shopper engagement in the retail environment enables the recognition of a shopper in-store, but also contributes to better understanding of how shopper experience takes place in retail. By making use of digital tools, the following three pointers ensure you make an appropriate choice for your needs: Applications are endless, keep your objectives in …
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2020 has changed our “normal”. This year is challenging us to change our way of: working; thinking; and living. Change is uncomfortable, but it is necessary. As we navigate through realities presented to us by Covid-19 and the Black Lives Matter movement, as a business and as individuals, it is time to review and reaffirm our stance as conscious corporate …
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Giving your brand longevity Promotional mechandise in the informal and modern trade has ample opportunity for building brand recognition, reputation and sales. The informal market especially has serious potential as it’s a growing market for many brands. Promotional products are one of the most cost-effective marketing tactics and allow you to market your brand long after other forms of media have …
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Both a marketing and business advantage Did you know, the Value Engineering of Point of Sale Merchandise (POSM) units has both Marketing and Financial benefits to a business? From in-store marketing advantage to serving broader business goals like budget reductions, Value Engineering is a multi-faceted, complex process in POSM development. It requires expertise in materials, local market competencies, available technologies …
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Understanding who is the informal customer The main difference between formal and informal customer interactions is how the relationship is built and maintained. The formal trade market’s interactions are established and grounded on integrity, shopper experience and location convenience. Whilst the informal traders’ interaction is less prescriptive, but relies on a more personalised approach to grow their customer base. Research …
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Leveraging the consumer spend of the grey economy For as long as we can remember, the informal market has been significantly neglected by big-brand marketers due to failure of understanding this market. 0 Percent Recent research by leading agencies has identified that informal trading can make up north of 40% of the economy in some regions, raising a few eyebrows from …
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EcoVadis awards Point Silver We are proud to announce that EcoVadis has awarded Silver to Point in recognition for our CSR achievement. The EcoVadis audit has ranked Point in the top 30% of companies assessed in the same category. Nicholl Alexander, Head of Quality and Supplier Management, the driver behind the EcoVadis audit explains: EcoVadis is internationally recognised for its independent assessments of Corporate …
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