Insight The Internet of Things is an extension of internet connectivity to physical objects and inanimate things. IoT bridges the gap between the physical world, as we know it, and the digital realm using independently connected technologies. Why? To collect and exchange previously unobtainable data and to enable a new category of services aimed at improving the quality of life …
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Insight On average, retail outlets contain about 30,000 SKU’s that are supported by nearly 10,000 pieces of marketing material. So, with all this stimulus vying for the shopper’s attention, where do marketer’s start? How can marketers effectively utilise visual merchandising to influence shopper decisions, and to better understand the overall consumer behaviour? We have some answers for you. Shopper …
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Sourcing Innovation Alarmingly procurement is still viewed as a financial activity or an administrative process, rather than as an operational strategic activity that ultimately affects the business’s bottom line. This archaic thinking limits the potential of procurement departments, but fortunately, there are new, smarter, procurement trends that are facilitating a change in this backwards perception. Cognitive Procurement Innovation Driven …
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Deciphering Artificial Intelligence (AI) Consumer purchasing power is drastically growing. Luckily advancements in the Financial Technology (FinTech) sector are allowing brands and businesses to reach this growing market of potential consumers. Of course with new technologies, new marketing strategies and a deeper understanding of the buyer personas are needed. Here are our top FinTech trends: Banking the Unbanked Personalization Digital …
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Digital Asset Management (DAM) So what’s this DAM thing that you keep hearing about, and can it really make a difference to your organisation? Here’s what you really need to know about Digital Asset Management (DAM) systems: Secure Centralized 24-Hour Access Cost-Effective Intelligent Evolving Centralized Centralised As a marketer and brand manager, there is the expectation to create, manage and …
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Joining forces on Nelson Mandela Day 18th July marked a special day in South Africa – the late Nelson Mandela’s 100th birthday, making this year’s spirit for giving and ubuntu stronger than ever before. As the South African Point team joined the rest of the country in contributing their 67 minutes to local, disadvantaged communities. The Nigeria and Kenya Point …
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Promotional Gifts: The Premium Potential Who doesn’t like a freebie from time to time? That said promotional items and corporate gifts are a powerful part of your marketing collateral mix, and here are some of the reasons why: Relevant Across Generations Cost Effective Customizable High Recall Influencial Do they work? Promotional items rank as one of the most effective prompts …
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