• Christian Villanueva
• 4 September 2025
• News Room, Trend Reports
• 0 Comments

Future Builders: Celebrating the Strength of Women Who Overcome Adversity and Serve Their Communities As Women’s Month kicked off, I found myself reflecting on the incredible and talented women in our global business that stretches across Africa and the Middle East. I have spent countless hours in our boardrooms, community centres, and Teams meetings, listening to the inspiring stories of …

• Christian Villanueva
• 5 March 2025
• News Room, Trend Reports
• 0 Comments

Decoding Marketing Trends FADS AND FUTURES IN THE SIXTH EDITION   The marketing landscape is a constantly shifting terrain. What’s trending today might be yesterday’s news tomorrow. Point Group’s Sixth Edition of “Fads & Futures” report delves into this dynamic world, analyzing both fleeting fads and enduring future trends. This blog post will highlight some of the key takeaways. The …

• Christian Villanueva
• 5 March 2025
• News Room, Trend Reports
• 0 Comments

Fads & Futures: September 2024 – A Trend Report From Point   The World is Moving Fast: Decoding the Latest Fads & Futures Staying ahead of the curve in today’s rapidly evolving digital landscape is crucial for any brand. Our latest Fads & Futures report explores the trends shaping the cultural landscape, from the fleeting fads that capture our attention …

• Christian Villanueva
• 5 March 2025
• News Room, Trend Reports
• 0 Comments

  Fads & Futures: What’s Hot (and What’s Not) in Marketing #4 The world of marketing is a fast-moving beast. Trends pop up, vanish, and sometimes even come back around in a whole new way. It’s our job at Point to help you navigate this ever-evolving landscape, and that’s why we put together our latest report: Fads & Futures | …

• Christian Villanueva
• 5 March 2025
• News Room, Trend Reports
• 0 Comments

 Summary The digital landscape is a whirlwind of trends. Some fizzle out quickly, while others reshape our world.  At Point, we believe understanding both is crucial. Fads: Playful Signposts of Cultural ShiftsThink TikTok challenges or the latest slang. Fads are fleeting yet valuable. They reflect broader cultural currents and keep your brand relevant and playful. They offer a chance to connect …

• Christian Villanueva
• 5 March 2025
• News Room, Trend Reports
• 0 Comments

The digital landscape is a whirlwind of trends. Some fizzle out quickly, while others reshape our world.  At Point Group, we believe understanding both is crucial.  Fads: Playful Signposts of Cultural Shifts Think TikTok challenges or the latest slang. Fads are fleeting yet valuable. They reflect broader cultural currents and keep your brand relevant and playful. They offer a chance to …